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About

I'm Tomás Posada. I find the work a business still does by hand, and I build the system that does it instead.

Then I measure whether it actually helped, which is the part most people skip.

How I got here

I started out as an insurance analyst, then a carrier, at two logistics transportation companies. What I kept noticing wasn't insurance or logistics. It was how much of the work didn't need a person doing it.

Processes that ran on someone remembering. Data typed into one system and then typed into another. Steps that existed because they'd always existed. And nobody to fix any of it. There was no department for this, and nobody who knew the subject.

So I started reading. Then studying. Then helping friends fix the same things in their own companies, for free, because I couldn't stop looking at processes that way.

Eventually I left all three of my jobs and started a marketing agency with a partner, running operations and innovation. When I left, I handed the agency to him and went out on my own as a freelance marketing strategist and automation specialist.

Twenty-five projects since 2023: seventeen automations, eight marketing.

Why I do it this way

I care about efficiency the way some people care about tidiness. Not just at work. In how I run my own week.

The reason isn't the time saved. It's what the time becomes. When the monotonous part of a process runs itself, what's left is the part that actually needs a person: the judgment, the strategy, the conversation where somebody has to decide something. That's the part worth being good at, and most people never get to it because they're still copying data between two systems.

I love technology, AI in particular. But that's exactly why I'm careful with it. Being enthusiastic about AI and being disciplined about where it belongs are not opposites. The second is what makes the first useful to anyone.

It isn't a work habit either. When a bank statement lands in my inbox, nothing happens to it by hand. It gets read, turned into a clean sheet, and comes back to me as an analysis of where the money went and what I should stop paying for.

And every morning I get a new word. Definition, type, an example of it in use. Nobody asked me to build that one either.

If I'm going to sell this, I should be living in it.

Which leads to the thing I'd argue with most of my field about: most automation projects can't prove they worked, because nobody measured the before. I have a whole essay on it. It's why every project here starts with a paid diagnostic, and why there is one case study on this site instead of twenty-five.

What I'm good at

  • Explaining technical things to people who don't want a technical explanation.

    Most of my clients don't care how it works. They care whether it works and what happens when it doesn't.

  • Finding the real problem behind the stated one.

    The quote doesn't take three days because writing it is slow. It takes three days because it waits two days for one approval. Nobody asks me to fix that; it's usually the fix.

  • Being blunt.

    If automating something won't pay for itself, I'll say so before you've spent anything.

  • Naming the number before I start.

    Hours, money, or errors. If I can't tell you which one a system is supposed to move, I shouldn't be building it.

What I'm not

I'm not a software engineer. I don't write code from scratch. I understand the fundamentals, and I build on automation platforms and with AI-assisted development. That covers a great deal, and it has a limit: if a project needs a real codebase maintained by a real engineering team, that isn't me, and I'll say so early rather than find out halfway.

What I'm not is slow to learn. A new tool, a new platform, a system I've never touched: that's the part of the job I actually enjoy.

I also work alone. It keeps things direct and keeps costs down, but I'm not the right call for something that needs five people starting Monday. For larger builds I bring in collaborators, and I'll tell you that up front rather than quietly overcommitting.

What I work with

  • n8n
  • Claude Code
  • Next.js
  • Supabase
  • Gemini
  • Google Workspace

Short on purpose. Tools are a commodity. The old site had a twenty-four-logo grid that said nothing about whether I'm any good.

Selected clients

No metrics next to these, because I don't have measured baselines for them. They're here so you know the work is real, not as proof it worked.

  • Wellen Home Massages. Personal care services, Medellín. System design, automation, web design and copywriting.
  • SUNNMAN INC. Technical manufacturing, Florida. B2B website and digital strategy.
  • Vida Fresca. Fresh produce, Colombia. Brand, commercial system and operations.
  • ADN Broker. Financial services, LATAM. Copywriting and campaign strategy.
  • BeOne hub. Marketing. Social content and client-facing document systems.
“Working with Tomás was a turning point for our brand.”

Andres Gonzalez

Sunnman Inc · 4.8 out of 5

“Tomás completely changed how we run Vida Fresca. He organized our ideas, built a brand we truly love, and made everything feel easier.”

Gabriela Jimenez

Vida Fresca · 5.0 out of 5

Start with the diagnostic: USD 150.

Or just tell me what's taking too long. I reply within 24 hours on business days. Or message me on WhatsApp.

Start with the diagnostic: USD 150